Privacy Policy

1. About Axom Cars

Axom Cars is an authorised TATA.CARS dealer in Assam. We provide vehicle sales and related dealership and customer services, including customer assistance, test drives, vehicle enquiries, finance assistance, after-sales support and service coordination.

2. Information We May Collect

Depending on how you interact with us, we may collect your name; mobile or telephone number; email address; location, city or preferred dealership/outlet; vehicle or model interests and preferences; test-drive requests; vehicle purchase or enquiry information; finance-related enquiry information; service or workshop enquiries; and information you voluntarily submit through website forms.

We may also process WhatsApp messages and other communications sent to Axom Cars, marketing communication preferences, marketing opt-in or opt-out status, consent source and relevant timestamps, message identifiers, delivery or status information, campaign or communication history, and technical information reasonably necessary to operate, secure and maintain our website and digital services.

Where you request finance assistance, the information you provide may be used for that enquiry. Banks, financial institutions or finance providers may separately process information under their own policies. Axom Cars does not state that it stores bank credentials, card details or sensitive payment information.

3. How We Collect Information

Information may be provided through website enquiry forms, test-drive requests, vehicle price or enquiry forms, showroom or workshop interactions, telephone calls, WhatsApp conversations, marketing consent forms, advertising or lead-generation forms, events, customer enquiries and other interactions initiated by you.

Limited technical information may also be collected automatically when you access our digital services, where applicable and reasonably necessary for their operation, security and reliability.

4. How We Use Personal Information

Axom Cars may use personal information to:

• respond to enquiries, provide vehicle information, quotations and on-road price information;
• arrange test drives, showroom visits and assist with vehicle purchases;
• provide after-sales, workshop and customer-support assistance;
• process finance-related enquiries with appropriate partners;
• communicate about bookings, services, customer requests and important transactional or service matters;
• send promotional or marketing communications where appropriate consent has been obtained;
• manage preferences and opt-out requests, maintain appropriate business and communication records, and improve customer service and digital experiences; and
• protect service security and reliability, and comply with applicable legal or regulatory obligations.

5. WhatsApp Communications

Axom Cars may communicate with customers through WhatsApp for enquiries, customer assistance, service-related communications and, where appropriate consent has been provided, promotional or marketing communications. These communications may be delivered using the official WhatsApp Business Platform or WhatsApp Cloud API provided by Meta.

Information processed for WhatsApp communication may include your name, WhatsApp or mobile number, messages sent to Axom Cars, communication history, marketing consent status, message identifiers and delivery or status information. Your use of WhatsApp is also subject to WhatsApp and Meta's own terms and privacy practices. Axom Cars does not control Meta's independent processing of information.

6. Marketing Communications and Consent

Where permitted and where appropriate consent has been obtained, Axom Cars may send promotional communications about vehicles, offers, dealership services, events or other relevant products or services. Being present in an Axom Cars customer or contact database does not, by itself, constitute consent to receive WhatsApp marketing messages.

We may maintain records of marketing opt-in status, consent source, consent date or time, and opt-out status or date. You may withdraw marketing consent at any time.

7. WhatsApp Opt-Out

If you no longer wish to receive WhatsApp marketing communications, you may reply with STOP, UNSUBSCRIBE, OPT OUT, CANCEL, END or QUIT. Once your request has been processed, Axom Cars will stop sending WhatsApp marketing communications to that number unless valid marketing consent is subsequently provided again.

An opt-out from marketing does not necessarily prevent essential transactional, service-related or customer-requested communications where permitted or necessary.

8. Sharing of Information

We may share information only where reasonably necessary with Tata Motors and relevant authorised systems or services for dealership operations; Meta or WhatsApp for WhatsApp communications; hosting, cloud, database or IT providers; banks, financial institutions or finance partners when you request finance assistance; service providers supporting dealership or customer operations; and government or regulatory authorities where legally required.

Not every category receives every customer's information. Axom Cars does not sell customers' personal information.

9. Data Security

Axom Cars uses reasonable administrative, organisational and technical safeguards designed to protect personal information. However, no internet-based system or electronic transmission can be guaranteed to be completely secure.

10. Data Retention

We retain information only for as long as reasonably necessary for customer enquiries and services, vehicle sales or service records, communication history, marketing consent records, business operations, dispute resolution, fraud or security prevention, and legal or regulatory requirements.

11. Customer Choices and Rights

You may contact Axom Cars about updating or correcting your contact information, communication preferences, withdrawal of marketing consent, personal-information related requests, privacy concerns and other rights available under applicable law. Certain information may need to be retained where required for legal, regulatory, contractual, fraud-prevention or legitimate business purposes.

12. Third-Party Services and Links

Our website may contain links or integrations involving third-party services, including Tata Motors, WhatsApp or Meta, maps or navigation providers, finance providers and other relevant services. Axom Cars is not responsible for the independent privacy practices of third-party websites or services. Please review their applicable privacy policies.

13. Children's Privacy

Axom Cars' website and vehicle-related services are primarily intended for adults. We do not knowingly seek to collect children's personal information for marketing purposes.

14. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our services, technology, legal requirements or business practices. The latest version will always be published on this page. The Last Updated date appears near the top of this page.

15. Contact Us